Your channel. Your voice. Your next big move.

You’ve put in the work and reps. You know what makes your audience come back for more. You’ve built a point of view, a community and a channel that feels unmistakably yours.

Now it’s time to see where it could go next.

No perfect pitch required. Bring your best work, boldest ideas and particular corner of the internet.

SBS and BBC Studios believe in creators with a strong point of view, a loyal community and ideas with room to grow. We know the most successful shows are not simply good ideas. They are recognisable brands with a clear voice, a compelling format and a reason for audiences to connect and keep coming back.
The same is true for great creators.

Creator Lab is an invitation to collaborate, designed by BBC Studios and SBS for YouTube creators ready to build on what they have already, taking a strong channel towards bigger formats, original series, new creative opportunities and a brand audiences will want to follow.

SBS is home to bold, audience-first storytelling, from The Cook Up, incredible factual and drama series to the recent World Cup coverage. BBC Studios has taken global favourites such as Bluey to stratospheric heights, alongside enduring entertainment, scripted and factual brands including Dancing with the Stars, Ray Martin, Ghosts,Top Gear to Mastermind.

Together, we know how to build ‘superbrands’, find stories that connect and create content audiences come back to. Creator Lab brings that thinking to your channel, your ideas and your audience.

What It’s About

Creator Lab is an Australia first development opportunity for creators with a strong voice, engaged audience and ideas ready to grow and go!
Whether you make kids and family, comedy, food, fashion, gaming, lifestyle, pop culture, documentaries, micro-dramas or something that refuses to fit neatly in a category we want to hear from you. We’re looking for creators who make people laugh, think, talk, share or see something differently.

What You’ll Get

Incredible access to the creative thinking and industry experience behind some of the world’s best known entertainment, factual and scripted brands.

• Develop bold new ideas for your channel and beyond

• Strengthen your storytelling, format thinking and creative craft

• Explore how an upload could become a bigger series, format or audience proposition

• Learn from specialists across entertainment, digital, production and audience development who have had shows commissioned for TV, streamers and film release.

• Get fresh perspective on your content, community and next creative move

• Connect with experienced industry professionals from SBS and BBC Studios

• An opportunity to train and pitch to streamers, commissioners and industry execs.

Who It’s For

This is for creators who have built an audience and are ready to grow with them. You might have a thriving YouTube channel, or an engaged following across social platforms or a track record of making videos that travel far and wide. You might be the face of your content, the person with the big ideas or both.

You don’t need a perfect pitch, traditional CV or your whole future mapped out. You need a clear point of view, creative energy and drive to keep building.

What We’re Looking For

• A YouTube channel with personality, purpose and a distinct point of view

• Videos that entertain, inform, surprise or start a conversation

• Original ideas with potential to become a bigger series, format or creative world

• A real connection with your community and an instinct for what they want next

• Curiosity, ambition and commitment to take your work further

How To Apply

Answer the quick and easy questions. Tell us what and why you create and what you want to make next. Share your YouTube and social links, plus the work you are most proud of. Send us any videos that best captures your voice your biggest hit, smartest idea or the upload that deserves a much bigger audience.

Eligibility

To apply, you must:

• Be 18 or over at the time of application

• Live in Australia and have the right to work in Australia during the program

• Be available on 21–22 September 2026, plus one day per week in October and November 2026, with dates to be confirmed

• Not be a current employee of SBS or BBC Studios Australia

Applicants may receive greater consideration if they have one or more of the following:

• Sustained engagement across YouTube, TikTok, Instagram, Facebook or Snapchat

• At least 500,000 subscribers or followers across platforms

• At least two videos with more than 100,000 views

• Regular on-screen experience in their content

• A positive creative or innovative impact on their platform or community

You don’t need to meet every criteria to apply. If you have a strong voice, a real audience connection and an exciting idea for what comes next, we are so excited to hear from you.

Look forward to collaborating.

The BBC Creator Lab Team